8 Signs It’s Time to Redesign Your Website

Have you ever walked into a store and thought, “Wow … they haven’t changed anything in years!”? It leaves you with a feeling that perhaps the business hasn’t kept up with the times, which can be a big problem. The same thing happens when visitors land on a website that’s in need of revitalization. Even if people aren’t tech-savvy, they know a tired-looking site when they see it.

Does this describe the feelings people get from your website? Use these eight indicators as signs you need to pick up the phone and call a web design company, pronto.

It Looks Outdated

When was the last time that you redesigned your website? We’re not talking about updating the content, but rather the coding and framework. If it’s been longer than 18 months, you’re probably working with an outdated site. People get accustomed to seeing newer types of sites, and if yours hasn’t kept up, you’re probably losing market share. You may also be losing search engine rank and position.

It’s Hard to Use

Older websites are notoriously tough to use because their navigation isn’t necessarily intuitive. Have someone who doesn’t know your business play around on your site, and then ask them for their honest feedback. A site that’s difficult to use isn’t going to encourage people to stick around. Instead, they’ll go somewhere else to find what they need.

It Takes Forever to Load

We’re all guilty of having incredibly short attention spans, which is the reason we’re so quick to leave a site with a long loading time. If it takes more than a few seconds for your pages to load, there’s a problem. You may not need a total website overhaul, but something is definitely wrong — and it’s holding you back.

It Has Inaccurate Content

Do you or your salespeople constantly tell folks, “Oh, that’s not true anymore — we just haven’t updated the information.”? This is an indication that you should be updating all your content. No potential customer wants to read something online, only to find out it’s no longer true.

You Have No Control Over Changes

Some website design agencies used to make it a habit to code in languages that made changes virtually impossible unless you paid gobs of money. You may not even be able to get into the backend of your website to do anything at all.

If you have no internal control of your website, you’re losing tons of opportunities to sell. You deserve to be able to do what you want with your site, such as add a blog post, change a photo or update content.

You Hate Your Site

Every time you look at your website, you wince. You know it’s horrible, and you constantly find yourself apologizing to prospects about it.

Your Customers Hate Your Site

Maybe you have loyal customers who love your product or service, but confidentially admit your site is awful. This is golden, unsolicited feedback, and you should be paying attention to it. They’re giving you the chance to make a change. Do it.

It’s Not Getting You Any SEO Traction

Search engine optimization (SEO) is the name of the game on the web. If you’re not getting any kind of SEO movement from your website, you’re not in a position to remain competitive in your industry.

Sound familiar? The good news is that it’s never too early or late to start website redesign discussions. You’ll be glad you did, especially when you look at your improved revenue streams.