Best SEO Companies

Most popular FAQs

Get answers fast with these popular FAQs:

What does an SEO company do?

An SEO company provides search engine optimization support, like by:

• Researching keywords
• Writing SEO-optimized content
• Outreaching publishers for link building
• Compressing images
• Adding internal inlinks

SEO companies will charge an hourly or monthly rate for their services, or in some instances, a flat-rate fee for a short-term project.

How much do SEO services cost?

SEO services from reputable agencies often cost $900 to $3500 per month. The reputation, experience, and even location will impact how much a top SEO service provider charges. For instance, agencies located in California vs. Ohio will often have higher rates due to the higher cost of living in California compared to Ohio.

When should I hire an SEO firm?

A few questions that can help you decide if it’s time to hire an SEO firm:

• Am I able to manage a full-time SEO strategy in-house?
• Am I struggling with specific SEO strategies, like link building?
• Do I have the marketing budget to hire a top SEO company?
• Am I achieving the kinds of results my business expects from SEO?

Based on your answers, you can determine if you should start looking for reputable SEO optimization companies.

Is it worth paying for an SEO company?

An SEO company’s worth rests on the agency solving your problem, like:

• Improving rankings
• Fixing a Google penalty
• Growing traffic
• Generating organic sales or leads

That’s why finding a reputable search engine optimization agency is so important because they focus on solving their client’s problems — and it’s why the WDR team produced this report of the best SEO service providers. We recognize a lot rests on hiring a trusted SEO agency, from your organization’s success to your career’s trajectory.

Who are the best SEO companies?

The list of the best SEO companies varies, but these companies share several traits, like:

• Creating a unique strategy for clients
• Optimizing for the different types of SEO, like on-page, local, off-page, and technical SEO
• Documenting their work
• Reporting on performance
• Taking the time to understand a client’s business, goals, and aspirations

FAQs about deliverables

Learn more about how SEO marketing firms can support your website:

What do the best SEO agencies do?

The best SEO agencies are the best because they give additional support, like by:

• Providing guidance during a site migration or website redesign
• Reporting on search engine optimization performance
• Focusing on metrics beyond rankings and traffic, like sales or leads generated
• Consulting on upcoming or predicted updates, like AI Overviews in Google Search

While researching SEO firms, our team noticed the best SEO companies were often described as integral to the client’s marketing team.

What are the types of SEO services?

The types of SEO services offered by agencies include:

• Full-service, which optimizes a website for off-page, on-page, technical SEO, and local SEO (if applicable).
• On-page, which optimizes a site’s on-site SEO with title tags, meta descriptions, and more.
• Off-page, which optimizes a site’s off-site SEO with backlinks.
• Technical, which optimizes on-site elements that affect crawling, indexing, and page speed.
• Local SEO, which optimizes a business’s website and local listings.
• Ecommerce SEO, which optimizes a business’s online store and/or product listings on third-party sites.

More specialized services are available, like voice search engine optimization or AI Overviews optimization. When researching top SEO service providers, businesses are often searching for firms that offer the services listed above vs. these specialized offerings.

What do the best SEO services include?

From our research, the best SEO services are full-service solutions because they optimize the different types of SEO impacting organic visibility, like:

• On-page SEO
• Technical SEO
• Off-page SEO

So, these services will typically include the following:

• SEO audit
• Keyword research
• Competitor analysis
• On-page optimizations, like writing title tags and inserting keywords
• Off-page optimizations, like outreaching publishers and developing link-worthy content
• Technical optimizations, like compressing images and improving site architecture
• Local optimizations, like claiming local listings and producing localized site content
• SEO reporting

FAQs about pricing

Learn more about the average cost of SEO services ($900 to $3500 per month):

Are the best SEO services affordable?

Because reputable search engine optimization companies have higher prices, it’s natural to wonder if the best SEO services are affordable, especially for smaller businesses. Let’s step back, and redefine ‘best’ — best is what’s best for your company vs. what’s best for a Fortune 500 organization. That can mean that, yes, the best SEO services are affordable because they meet your needs (which are important to define before searching for SEO companies).

Should you find that the SEO services you want are ones you can’t afford, there are some alternative options:

• Use free tools like Screaming Frog
• Split SEO work between yourself and an SEO freelancer
• Consider one-time SEO projects to fix important issues outside your capabilities

What determines how much SEO agencies charge?

A couple of factors determine how much SEO agencies charge:

Experience

SEO companies with more experience will generally have higher rates for their services, which makes sense. With their expertise, they can help you get more value from SEO in comparison to working with an agency that has less of a background with SEO.

Staff size

Generally, top SEO firms will maintain larger teams. They’re successful, so they’ve grown and built an experienced staff. This fact results in higher in-house costs, which translates to higher SEO services pricing.

Agency capabilities

The best SEO optimization companies have extensive capabilities that distinguish them from other agencies. Maybe they can provide specialized SEO services, for example, or supporting strategies, like content marketing. These additional offerings can influence SEO rates.

Service deliverables

What your SEO services include will also determine your SEO firm’s pricing. If you request weekly updates on your rankings, for instance, that could lead to higher costs because of the time required to document and share those reports.

Project requirements

You also have some influence over your search engine optimization company’s pricing. If you have more complex requirements, for example, that could lead to higher rates or additional charges, like for weekly ranking reports.

Project scope

The scope of your project can also affect your SEO costs. A corporation, for instance, will have much bigger project needs than a startup. These needs translate to more work for the agency, which the agency will incorporate into their pricing.

Project aggressiveness

While you can’t change how long SEO takes, you can decide how aggressively you will approach SEO. Maybe you’ll produce a bunch of optimized content, for example, within a short period. The more aggressive you are, the more work you create for your agency, which results in higher SEO costs.

FAQs about hiring

Why hire an SEO services company?

So you’ve used our best web design companies page to decide what web design company fits your business best. You now have an impressively-designed website that looks like something out of your dreams.

The colors are just right, your blog is finished, and there are even photos and graphics in all the right places. But how do you get traffic to your fresh new piece of online real estate? Some business owners make the mistake of thinking as soon as they have a website, the traffic will come pouring in.

Unfortunately, that’s not the case.

You now have to create content for your website based around what your target audience wants to see and read, target specific keywords, make sure your navigation bar is user-friendly, and ensure that your site is ready to go for mobile.

For a lot of companies, these ongoing tasks require a significant amount of time and skill.

That’s why businesses decide to outsource and hire an SEO agency. An SEO agency can take care of all these tasks, which allows your in-house staff to focus on their day-to-day responsibilities while still amplifying the value of your web design investment.

How can an search engine optimization company help my business?

Working with a search engine optimization company can help your business in a few ways, including:

• Alleviate the workloads of in-house employees
• Get expert SEO advice for optimizing your site
• Bring more traffic to your website
• Achieve higher rankings in search results
• Earn more online sales from website visitors
• Get more leads from online form submissions
• Attract foot traffic by appearing high in local search results
• And more

When you decide to work with one of the best SEO companies, you get someone committed to bringing value to your business. If they don’t, it doesn’t make sense for you to continue partnering with them. That’s why the top SEO firms focus on delivering value to your business.

How do I choose the best SEO company for my business?

It’ll help make your decision easier to know that there isn’t one perfect SEO company, but only the perfect SEO company for your unique business. Each of the SEO companies on our list specializes in something different, has a different process, and are located in different areas. With all of these variables, you’ll definitely be able to find an SEO company that is the best partner for your business.

Here is a list of a few things you should consider before choosing an SEO company.

Location

Some businesses like knowing that they can visit their SEO firm at any time to talk budget, campaign, and progress over coffee.

If this is something that matters to you, you should definitely consider your proximity to your potential SEO service provider.

It’s not necessary to live right next door, but if you’d rather meet in person, location is important.

Budget

Budget is one of the most important things to consider when looking for the best SEO agency.

You should start by setting a personal budget and sticking with it – if not, you could find your business in financial trouble.

There is a range of budgets that SEO firms work with, so it should be no problem to find one within your price range.

Culture/Best Practices

Looking into the culture and best practices of an SEO company is also extremely important.

This helps you to see their personality, how they feel about their clients, how they treat their clients, and what to expect from working with them.

If their best practices don’t seem to satisfy you, or their culture doesn’t fit what you’d expect from a company you’d like to work with, you should count them out.

Testimonials

Testimonials refer to satisfied clients who have spoken on behalf of an SEO company – telling other potential clients what they liked about working with them, what results they were able to drive for them, as well as their all-around satisfaction.

If an agency doesn’t have any testimonials, it’s best to stay away. Client testimonials speak volumes, and so does lack thereof.

You want the SEO company that has upwards of one hundred testimonials to prove they’re worth your time and commitment.

FAQs about SEO

What is SEO?

SEO, or search engine optimization, is the process of improving your website in a way that lets users find your business more easily in search results. Without SEO, your newly designed website won’t work to its fullest potential because it will be hard to find online.

What does SEO involve?

SEO includes on-page and off-page strategies like:

• Keyword targeting
  Content creation
  Backlink building
  And more

These strategies help your website rank better in search engines like Google.

If you’re looking to hire an SEO marketing firm, you probably have some trouble with these areas.

You might not have the time, skills, or resources to optimize your site entirely, for instance, which can make ranking in search results difficult. A top SEO company, however, can come in and fully optimize your site so you can rank well in search results.

How did we decide on the above rankings for the best SEO companies?

Looking at the list of the top SEO companies may feel overwhelming since there are so many to choose from.

How do you know that these are the best ones out there, and how do you know that our rankings are correct?

Well, we like to think that our list is about as accurate as it gets.

We looked at hundreds of SEO firms to decide which ones would make our rankings list.

We wanted to be sure that we included SEO companies from all around the world to provide the most extensive list. Our rankings are based on things like affordability, the other services they provide, and the track record they have with their current and past clients.

When you mix that all together, you get a carefully selected batch of the top SEO firms in the world.

These companies will give you the most bang for your buck while providing some of the best results of any SEO company. The organizations on our list strive to be the best for their clients and charge a reasonable amount for their services, all while getting your business results.