How to Design Your Website for Conversions

Conversions are vital customer interactions that your company needs to grow online.

But getting them isn’t always easy — and for businesses with brand-new websites, it’s almost impossible to know the best ways to get new customers.

That’s where these five tried-and-true methods come into play. With all of these on your site, you’ll increase your conversion rate and get more customers online than ever before.

1. Use calls to action

Calls to action are concise, simple sentences that go at the ends of your pages. They tell visitors to your site what they should do next, and they help guide regular readers to becoming paying customers.

Without calls to action, users won’t know exactly what to do next to become customers, and that means you’ll lose vital conversions to your competition.

There are a few key elements that you should include in your call to action as well.

• Short, actionable verbs (get, buy, etc.)
• Short value proposition
• Contrasting color

There are more critical parts of a call to action, but these are the big factors that decide whether or not customers convert.

Short, actionable verbs are easy to understand, and they also give people a sense of urgency. Best of all, they’re relatable, so people know exactly what to expect when you say they can “get” something.

You should also include a short value proposition that addresses what your product or service does. So something like “Get a better website today!” would be a great call to action for a web design agency.

Last, contrasting color helps set a call to action apart from the rest of a page’s layout. That means it’s more noticeable, and that encourages people to click more.

On top of what your call to action says, you also have to consider how it’s designed.

2. Make a button for your call to action

Calls to action work best when they’re shaped like buttons.

These buttons can be squares, ovals, circles, or whatever shape you want to use, but they should all give someone the feeling of pushing a physical button.

Buttons help your call to action stand out — just like a contrasting color — and it’s more satisfying for your site’s visitors to click.

In addition, buttons are great places for contrasting color. So if you’d rather use black or white for your actual text, you can use colors like red, bright green, or yellow for the button itself. Then, the button draws users’ attention, and the call to action encourages users to click.

In general, a button is a smart addition to your online strategy when you want to convert more customers.

3. Incorporate color psychology

If you’re interested in using contrasting color, you should know what those colors represent.

The psychology of color is an important part of conversion-based web design. You have to use the right colors to create the right atmosphere on your site, and that means using the right colors for your call to action as well.

This is a brief breakdown of frequently-used colors and what they mean so you can use them to your advantage:

• Red: Emotion, impulse, urgency, hunger
• Yellow: Happiness, warmth, optimism, clarity
• Blue: Trust, peace, security, productivity
• Orange: Enthusiasm, caution, confidence, aggression
• Green: Health, tranquility, environmentalism, money
• Purple: Royalty, wealth, calm, beauty
• Black: Exclusivity, prestige, importance, influence

These seven colors are some of the most used colors online, and the right ones can work wonders for your brand.

The key is deciding which sensations you want to evoke in your customers.

For example, if you sell financial tracking software, green and blue would be great colors for you.

On the other hand, yellow and red would be great for a fitness equipment supplier.

And beyond that, black would be perfect for a high-end jewelry store.

But whatever you do, make sure you also know what color would best contrast with your overall layout to accent a call to action.

Red, yellow, orange, green, and black are all used for calls to action, and they’re all successful in the right color schemes. You just need to figure out which one works best for you.

4. Incorporate white space

White space (also called negative space) is any part of your site that shows your background.

White space is important because it makes your site feel more open and less cluttered, allowing readers to efficiently read or scan through your pages.

Blank space also helps your images, text, and calls to action stand out when you want to use them. That means you can more effectively drive conversions by keeping a single background color on a page and ending it with a punchy, direct call to action.

The key is to establish your brand’s color throughout your site and end each page with a contrasting color that includes a concise, powerful call to action.

With all of those elements in use on your site, you’ll get more conversions over time to help your business grow.

Want to find a web design agency?

If you’re too busy running your company to design your website on your own, you’re in luck! We’ve looked at countless web design agencies throughout the world to find the very best in the industry. And now, we’ve ranked them according to their skill, pricing, and other vital criteria so you can find the best partner to create a conversion-based site for your needs.

Check out our ranking of web design agencies today!