How much do real estate web design services cost?
When you want to build your perfect website, an important factor is cost.
Your budget is important to you, so you need to find an agency that fits your financial situation.
As you research web design companies, you’ll want to investigate the price of their real estate web design services. This can be a difficult task because many companies hide their prices, but be aware — when an agency hides their prices for realtor web design, it’s likely because there are hidden fees involved.
However, there is a national average cost for web design to go off of. The range is between $2,000 – $15,000 for a website. Keep in mind, this estimated cost is dependent upon your website’s needs.
If you just need a simple update, your cost will be closer to the $2,000 end. When you need a full redesign, you’re looking at the $15,000 for your site.
The price will depend upon how much your website needs.
The average cost for a real estate website ranges from $5,000 – $100,000. This range goes from simple informational sites to large database-driven sites.
So, where will your website fall?
It all depends upon what you need for your site. There are certain things that real estate companies will include on their websites that can increase the price because you need a more developed and customized back-end.
One feature that drives up the price is the number of pages you need. As a real estate agent, you want to list all your properties through your website. This means that you need significantly more pages than the average business because you need individual pages for each listing.
By adding more pages, you are adding to the price. This can increase the overall cost because you need many pages.
Another feature that affects the price is database integration. If you want people to be able to search for a property in their price range and in a certain area, you need to create a database to help them do that. This requires a lot of work on the back-end of your website.
This is a feature that is unique to real estate agencies, so it can end up costing your agency more to integrate this feature.
As you build your ideal website, it is important to take in all possible factors that could affect the cost.
3 real estate web design best practices
Your website is the heart of your digital marketing plan. It is the place you guide leads to and encourage them to buy from you. You want to build a great website that is effective for your target audience.
As you are constructing your ideal website, there are important elements you’ll want to include on your site. These are best practices that will help you obtain new leads for your agency.
1. Create a database of listings
If people are searching for a house, they want to be able to find all their options. It is important that you create a database as a part of your real estate website design plan so it’s easy for your visitors to look at your listings. This will keep them engaged on your page longer.
Your web design company can help you create a backend system that enables you to create pages to post new listings. This makes it easier for you to post new pages and take down old pages once the houses are sold. It enables you to provide your visitors with a seamless experience.
2. Email sign up bar
As you are designing your ideal website, it is a good idea to integrate email sign up bars into your design. These bars typically appear in the header or footer of a page. Some companies use pop-up email boxes to engage their audience.
Email sign up bars are important because they help you capture leads. If people are looking at your listings, they may be interested in seeing when you post new listings. An email sign up bar is a great opportunity for them to learn more about the properties you have available.
3. Customized and unique elements
You want your real estate agency to stand out from the competition, so it’s important that you integrate unique and customized elements into your real estate website’s design.
Customized elements help your agency stand out from the rest. It gives your business a unique personality and gets people interested in what you have to offer.
So, what kinds of customized elements can you include?
You can include a photo gallery, moving elements, and various other types of visual elements. This is an opportunity for you to add elements like visual and 3D tours of homes. These are elements that will help you engage prospective leads.
Get your custom real estate website design started
Investing in real estate web design services is a smart decision. Professional website design for realtors allows your business to reach more clients through the web, which can increase your customer base and grow your real estate business.
If you’re ready to get started with your custom real estate website design, start exploring our list of the best real estate website design companies!