This is WebDesignRankings’ independently evaluated list of the best SEO companies, ranked by verified client reviews, service breadth, and track record — updated for September 2026. Browse the top 5 below, or jump to the full comparison table for size, location, and pricing details on every agency.
WebFX is a digital marketing agency built for the AI era, with a team of 700+ experts and a focus on growing client revenue rather than channel metrics. The agency reports driving more than $10 billion in revenue and 24 million leads for clients, using strategies powered by RevenueCloudFX and OmniSEO® — its proprietary technology for tracking and growing brand visibility and revenue across AI search engines and other digital channels.
It has been named a top SEO company by Clutch and an Inc. Power Partner in advertising, marketing, and sales.
Lounge Lizard has 23 years of experience in website design and development, digital marketing, social media, seo, and mobile app development. Lounge Lizard Brandtenders and Marketing Mixologists have been driving leads and producing best of breed design and branding for clients across industries and around the world since 1998. Lounge Lizard has offices in NYC, Long Island, Nashville, Washington DC, and Los Angeles.
SEO Image® will change your business! We are rated as one of the Best SEO companies and Online Reputation Management agencies in the world by numerous review sites like Find Best SEO, Promotion World, 10 Best SEO, 10SEOs, Clutch.co, Top SEO's, and many others.
PaperStreet Web Design is a small agency based in Fort Lauderdale, FL. They're a web design agency founded by a lawyer, for lawyers, and they've created 1,500+ happy clients since 2001. They get results for law firm websites and also provide internet marketing services. Click the button below to visit their website, or give them a call!
Outsmart the competition with best-in-class digital marketing services. With over 150 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites works for businesses of all sizes. SmartSites is a Google Premier Partner and Facebook Marketing Partner.
Searching for a reliable search engine optimization (SEO) company is a big decision — industry estimates put the number of SEO companies operating in the U.S. alone in the hundreds of thousands.
To narrow the field, the WebDesignRankings (WDR) team independently evaluated hundreds of SEO agencies using our methodology, weighing client reviews, years in business, service breadth, and more — no agency pays to appear on this list.
Below, you'll find a vetted shortlist of top SEO companies, each with:
The top SEO companies provide the support businesses need, from startups to enterprises. With specialized team members and platforms, SEO firms can assist with an organization's on-page, off-page, and technical SEO needs, like link building, SEO-friendly website design, and SEO content creation.
Select any company below to expand its profile — each panel includes real client review highlights, not just a star rating, so you can verify what a firm actually delivers before you reach out.
WebFX is a digital marketing agency built for the AI era, with a team of 700+ experts and a focus on growing client revenue rather than channel metrics. The agency reports driving more than $10 billion in revenue and 24 million leads for clients, using strategies powered by RevenueCloudFX and OmniSEO® — its proprietary technology for tracking and growing brand visibility and revenue across AI search engines and other digital channels.
It has been named a top SEO company by Clutch and an Inc. Power Partner in advertising, marketing, and sales.
4.7★★★★★ · 115 Reviews
Review Highlights
“Phenomenal work environment with lots of opportunities for growth and learning. The WebFX campus is like something from Silicone Valley and has so many unique elements that make it a really special place to work. You will not find a long-term career that will really push you to live out that work hard/play hard mentality like WebFX!!”
“Our small business has been with WebFX for three months. We have been positively amazed at the quality of the services provided to us. Milestones are accomplished on time. The WebFX team is knowledgeable and responsive. And the proprietary WebFX tools included in their services are beyond what we imagined we would be receiving. We interviewed five (5) local and national SEO providers. In the end we selected WebFX and are very happy we did. Their team has performed to such a high level we are able to turn our attention to other aspects of our small business.”
“WebFX has done a great job outlining an SEO strategy, and executing that strategy. We are seeing the results we were expecting, and appreciate the transparency our account manager is providing.”
Lounge Lizard has 23 years of experience in website design and development, digital marketing, social media, seo, and mobile app development. Lounge Lizard Brandtenders and Marketing Mixologists have been driving leads and producing best of breed design and branding for clients across industries and around the world since 1998. Lounge Lizard has offices in NYC, Long Island, Nashville, Washington DC, and Los Angeles.
4.7★★★★★ · 18 Reviews
Review Highlights
“Lounge Lizard did an amazing job designing a website for us. Included all the design and functionality we requested. Frank, Cezar, Bob, Raynal, & Team did an amazing job and delivered a website that impressed our employees and coworkers. Professional from start to finish and with great attention to detail. Definitely would recommend them to a work associate.”
“Lounge Lizard is amazing! They are way more collaborative and creative than other firms I've worked with in the past. They presented our team with BIG ad campaign ideas, as well as being critical in educating and helping our team better understand the market and what we should be doing to get the best bang for our buck regarding ads. Since we’ve been partnering with them, we’ve seen a substantial increase in more leads. Thank you Lounge Lizard!”
“Lounge Lizard is acting as an extension of our marketing department supporting multiple initiatives... some very complex in nature. We are extremely glad to have them on board to help us dive into these efforts without fear. Looking forward to a long partnership!”
SEO Image® will change your business! We are rated as one of the Best SEO companies and Online Reputation Management agencies in the world by numerous review sites like Find Best SEO, Promotion World, 10 Best SEO, 10SEOs, Clutch.co, Top SEO's, and many others.
5.0★★★★★ · 5 Reviews
Review Highlights
“Alan is a true professional. SEO Image is a top-ranked company in this field but stands apart from the rest with his compassion, knowledge and expertise.”
“It was a pleasure working with Alan and the SEO Image team. Expectations were communicated from day 1 and the team followed through! Highly recommend Alan and his team for all reputation management projects.”
“We used them for their SEO Services, and we got the page 1 ranking we needed and have kept them. Alan is extremely knowledgeable and on top of the SEO Trends to make sure you keep your rankings”
Elsner Technologies Pvt Ltd. is a medium-sized agency that provides solutions to businesses all around the world. With offices in California, Georgia, Florida, Sydney, Truganina, and Winnipeg, they've helped clients in areas of mobile applications, web applications, SEO, and more.
3.8★★★★★ · 14 Reviews
Review Highlights
“Best team for good quality work. Very professional and delivered best work at quick turnaround time. Thanks team Elsner.”
“Very professional in all terms. Quality work, Punctuality, and above all always available for support and come with new ideas. Thanks Team Elsner”
“This company is very good, good with time programming, communication and really good with suggestions of what u need. The whole team just amazing!”
PaperStreet Web Design is a small agency based in Fort Lauderdale, FL. They're a web design agency founded by a lawyer, for lawyers, and they've created 1,500+ happy clients since 2001. They get results for law firm websites and also provide internet marketing services. Click the button below to visit their website, or give them a call!
5.0★★★★★ · 68 Reviews
Review Highlights
“The team at Paperstreet helped convert over to a new site with almost no issues. They were patient and took the time to answer all of my questions. They have also been very helpful and responsive as we continue to learn how to update the site.”
“I'm the owner of Sunset Blvd. Investigations, Inc. in Los Angeles, CA. I had an outdated website that was in need of a major update and over haul. I spent a lot of time researching different website builders and reached out to Robin Tidrick at Paperstreet. I must say, from beginning to end, he was extremely helpful and continually told me to take my time in making my decision as to who to go with. After answering all of my questions via email and over the phone and reviewing a large portfolio of their work I decided to go with them. I was then contacted by Gui Costa who walked me through the entire process and again, like Robin, answered all of my questions. This is an outstanding company with a great reputation for delivering the client's needs. Only wish I found them years earlier!!! Steve”
“I have worked with Paperstreet since 2005. That’s right 2005!!! They were intricate in building my practice and I am still happy with the support and the ability of the company to evolve over the last 15 years as the landscape of web development and internet marketing search has changed. Pete and Alex have built an amazing team and I’ve visited them scores of time in Fort Lauderdale always to a warm and productive welcome. They are also loyal to their clients and do not saturate markets with their service which is important to me and should be for your firm!”
Outsmart the competition with best-in-class digital marketing services. With over 150 ⭐⭐⭐⭐⭐ reviews online, SmartSites 💡 is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites works for businesses of all sizes. SmartSites is a Google Premier Partner and Facebook Marketing Partner.
4.9★★★★★ · 245 Reviews
Review Highlights
“Smart sites is great. Alex was always super responsive and helpful. 5/5!”
“The SmartSites team (specifically Kristina) are extremely professional, responsive and friendly. Their services have been effective in reducing our cost per click/conversion in the promised timeframe. Having worked with other PPC managers previously, I speak from experience when I highly recommend SmartSites' services - just wish we found them sooner!”
“Very professional organization that takes the time to understand what is clients need and then works quickly and effectively to meet that spec. I highly recommend them.”
Formed in 1997, Straight North is a full-service internet marketing company specializing in SEO, PPC, website design and development, email marketing and graphic design. With 100+ full-time, in house employees, we help B2B and B2C companies of all sizes generate sales leads and e-commerce revenue in the lucrative but highly competitive online marketing space.
Our consistently strong results and high client retention rate come from our collaborative business style, technical expertise, deep experience in multiple verticals, team-based campaign execution, transparent reporting and unwavering focus on maximizing client ROI.
Recently voted the #1 Digital Marketing Firm in America by UpCity. For 4 years in a row, SocialSEO has been one of America's fastest-growing companies, published by Inc 5000. We are your one-stop shop for SEO, SEM, Social Media, Video Production and Email Marketing. We have over 100 employees - all US based.
We put our clients first - we are not successful unless you are. You can put your trust in our agency. We are Google Premier Partners and Endorsed by Nationally Recognized Dave Ramsey.
4.6★★★★★ · 172 Reviews
Review Highlights
“Simon is very knowledgeable and easy to work with.”
“Michael Hopson is a knowledgeable, kind, and helpful manager at Social SEO. Highly recommend you work with him on your next project!”
“I have been so impressed with the Team of professionals we have worked with at Social SEO.”
“I have worked with Michael and his team at TCM for years. They worked with me to create 2 website for my companies as well as writing some enterprise software for our product, iQagent. The staff is friendly, efficient and very knowledgeable. I will definitely use them again for my next outsourced project.”
“The connections and passionate team delivering exceptional services.”
Coalition Technologies is one of the leading SEO & web design agencies in the United States. Our purpose is to provide exceptional online marketing services to a wide variety of clients and industries.
4.8★★★★★ · 160 Reviews
Review Highlights
“We worked primarily with Morty's team to get our website up and running and their professionalism far exceeded our expectations. We have been more than happy to work with everyone in the Coalition family. We were always treated as we were top priority and got quick accurate responses. When issues did arise they were taken care of quickly and professionally. Thank you again to Morty and all of your team we appreciate all the hard work you all put into our website.”
“What I like most about them is the level of diversity that Mr. Brannon has created in his team . They are pleasant to work with .”
“Working with Coalition Technologies has been a great experience! We are a small business and this is our first time working with a company like Coalition. They have been so helpful and patient explaining how everything works. They have exceeded our expectations and we enjoy working with them!!”
The Berndt Group is a small agency based in Baltimore, MD. Since 1991, TBG has been on the leading edge of digital transformation, with stability, a reputation, and culture that makes them a unicorn among digital agencies. Today, TBG is a leading Sitecore partner, specializing in healthcare, financial services, and B2B websites with a leading practice in user experience, personalization, and multi-channel digital strategy.
IGW is a full-service growth marketing agency. We combine world-class digital marketing & the science of visual learning to give your company an edge in its marketing efforts across the funnel. Our goal? Help you drive more qualified sales leads to feed your hungry sales team and grow the company's revenue.
“My organization just finished a website redesign orchestrated by the fantastic team at Project6. Throughout the year-long process, they were professional, thoughtful, innovative, consistent and responsive. We think so highly of their work, we also had them redesign our main brand identity (logo) and the identity of some of our other products as asking them to revamp marketing language for some of our services. I look forward to working with them again soon.”
“The Hertz Foundation partnered with Project6 on the complete redesign of its public website. In just a few months, Project6 led us through the process of overhauling the website from top to bottom, including the underlying technology, content management system, messaging, and visual design. The result not only reflected quality design and website development work, but also a desire to learn about our organization and carry our values and mission throughout the website. The Academy of Interactive and Visual Arts recognized this work with the Silver award in the nonprofit sector at the 2020 w3 Awards.”
“I had the great pleasure of partnering with the Project6 team on a significant re-brand and new website for my company. After vetting several design firms, Project6 shined above the rest because of their responsiveness, commitment to excellence, and superior design/brand sensibilities. Working with them over the course of nearly a year was so seamless -- the communication was on point, and they took the time to listen to all of our feedback with grace and humility. At the end of it, we were so pleased with everything that they delivered. If you're looking for a top-notch design firm powered by a stellar team with the right skills and experience, look no further!”
“One of the highest quality content marketing agencies in the space. They regularly put out thoroughly-researched and high-quality campaigns that get vetted by actual editors and journalists.”
“Some of the sharpest and most innovative creative minds are assembled under this roof. Any business with marketing needs absolutely needs to check out this boutique agency.”
“Cool digital advertising agency. They specialize in creating viral content that improves your overall search rank over time.”
“Lounge Lizard did an amazing job designing a website for us. Included all the design and functionality we requested. Frank, Cezar, Bob, Raynal, & Team did an amazing job and delivered a website that impressed our employees and coworkers. Professional from start to finish and with great attention to detail. Definitely would recommend them to a work associate.”
“Lounge Lizard is amazing! They are way more collaborative and creative than other firms I've worked with in the past. They presented our team with BIG ad campaign ideas, as well as being critical in educating and helping our team better understand the market and what we should be doing to get the best bang for our buck regarding ads. Since we’ve been partnering with them, we’ve seen a substantial increase in more leads. Thank you Lounge Lizard!”
“Lounge Lizard is acting as an extension of our marketing department supporting multiple initiatives... some very complex in nature. We are extremely glad to have them on board to help us dive into these efforts without fear. Looking forward to a long partnership!”
“The team at Zen Den is excellent. They completely revamped the design and content presentation of our website and created a new site that is beautiful and functional. They were always very responsive, professional, hard working and helpful throughout the build process, launch and beyond. We look forward to continuing to work with them as our site evolves. We give them our highest recommendation! ~ with appreciation from the team at Terra Gallery and Event Venue, San Francisco.”
“Choosing Zen Design to design our new website was the best decision we could have made because of the professionalism of the design team, excellent communication with the design team, and the careful attention to detail throughout the process. By having a contact person who oversaw the entire project from start to finish, and was easy to contact, the finished product is clean and professional, and customized to fit our business perfectly. I would highly recommend Zen Design.”
“The team at Zen Den is excellent. They completely revamped the design and content presentation of our website and created a new site that is beautiful and functional. They were always very responsive, professional, hard working and helpful throughout the build process, launch and beyond. We look forward to continuing to work with them as our site evolves. We give them our highest recommendation! ~ with appreciation from the team at Terra Gallery and Event Venue, San Francisco.”
Want to know exactly how we built this list? See our full ranking methodology below, including how we score client reviews, verify agency claims, and decide who makes the cut.
How We Rank These SEO Companies
With thousands of SEO agencies to choose from, it's hard to know which “best of” lists to trust. Here's exactly how we built this one.
The WDR team evaluated hundreds of SEO firms — deliberately including agencies from across the U.S. and abroad — against a consistent set of criteria:
Client track record. Verified reviews and testimonials from current and past clients, not just an agency's own case studies.
Service breadth. Whether a firm covers on-page, off-page, technical, and local SEO, or specializes in one area.
Affordability. Pricing relative to the results and services delivered, not just the lowest bid.
Longevity and stability. Years in business and consistency of results over time.
No agency pays for placement on this list, and sponsorship never factors into where a firm ranks. See our full ranking methodology for more detail.
Explore More SEO Rankings
Looking for something more specific? Browse our rankings by SEO specialty or by city.
How to Vet an SEO Company Before You Hire
A polished pitch isn't proof of results. Before you sign a contract, use these checks to separate agencies that can back up their claims from ones that can't.
Read the reviews, not just the rating
A high star rating means little on its own. Read a handful of full reviews — ours include verbatim client highlights — and look for specifics: what results did the agency actually deliver, and over what timeframe?
Ask to verify case studies
Request the client's name, industry, and a way to confirm the results independently — through a public review, a case study page, or a reference call. An agency confident in its work will make this easy.
Get specific about deliverables
“SEO” can mean anything from a single audit to a full monthly retainer. Ask exactly what's included — keyword research, content, link building, technical fixes, reporting cadence — before comparing price.
Watch for red flags
Be cautious of agencies that guarantee a #1 ranking, won't explain their process, or have zero reviews or case studies after years in business. Legitimate SEO firms are upfront about the fact that real results take time.
Confirm they can explain the AI-search shift
Search results now often include AI-generated answers alongside traditional listings. A capable SEO company should be able to explain, in plain terms, how that affects your visibility and what they're doing about it.
Most popular FAQs
Get answers fast with these popular FAQs:
What does an SEO company do?
An SEO company provides search engine optimization support, like by:
Researching keywords
Writing SEO-optimized content
Outreaching publishers for link building
Compressing images
Adding internal inlinks
SEO companies will charge an hourly or monthly rate for their services, or in some instances, a flat-rate fee for a short-term project.
How much do SEO services cost?
SEO services from reputable agencies often cost $900 to $3500 per month. The reputation, experience, and even location will impact how much a top SEO service provider charges. For instance, agencies located in California vs. Ohio will often have higher rates due to the higher cost of living in California compared to Ohio.
When should I hire an SEO firm?
A few questions that can help you decide if it’s time to hire an SEO firm:
Am I able to manage a full-time SEO strategy in-house?
Am I struggling with specific SEO strategies, like link building?
Do I have the marketing budget to hire a top SEO company?
Am I achieving the kinds of results my business expects from SEO?
Based on your answers, you can determine if you should start looking for reputable SEO optimization companies.
Is it worth paying for an SEO company?
An SEO company’s worth rests on the agency solving your problem, like:
Improving rankings
Fixing a Google penalty
Growing traffic
Generating organic sales or leads
That’s why finding a reputable search engine optimization agency is so important because they focus on solving their client’s problems — and it’s why the WDR team produced this report of the best SEO service providers. We recognize a lot rests on hiring a trusted SEO agency, from your organization’s success to your career’s trajectory.
Who are the best SEO companies?
The list of the best SEO companies varies, but these companies share several traits, like:
Creating a unique strategy for clients
Optimizing for the different types of SEO, like on-page, local, off-page, and technical SEO
Documenting their work
Reporting on performance
Taking the time to understand a client’s business, goals, and aspirations
FAQs about deliverables
Learn more about how SEO marketing firms can support your website:
What do the best SEO agencies do?
The best SEO agencies are the best because they give additional support, like by:
Providing guidance during a site migration or website redesign
Reporting on search engine optimization performance
Focusing on metrics beyond rankings and traffic, like sales or leads generated
Consulting on upcoming or predicted updates, like AI Overviews in Google Search
While researching SEO firms, our team noticed the best SEO companies were often described as integral to the client’s marketing team.
What are the types of SEO services?
The types of SEO services offered by agencies include:
Full-service, which optimizes a website for off-page, on-page, technical SEO, and local SEO (if applicable).
On-page, which optimizes a site’s on-site SEO with title tags, meta descriptions, and more.
Off-page, which optimizes a site’s off-site SEO with backlinks.
Technical, which optimizes on-site elements that affect crawling, indexing, and page speed.
Local SEO, which optimizes a business’s website and local listings.
Ecommerce SEO, which optimizes a business’s online store and/or product listings on third-party sites.
More specialized services are available, like voice search engine optimization or AI Overviews optimization. When researching top SEO service providers, businesses are often searching for firms that offer the services listed above vs. these specialized offerings.
Many SEO firms also offer PPC advertising as a complementary channel — worth asking about if you want paid and organic search working together.
What do the best SEO services include?
From our research, the best SEO services are full-service solutions because they optimize the different types of SEO impacting organic visibility, like:
On-page SEO
Technical SEO
Off-page SEO
So, these services will typically include the following:
SEO audit
Keyword research
Competitor analysis
On-page optimizations, like writing title tags and inserting keywords
Off-page optimizations, like outreaching publishers and developing link-worthy content
Technical optimizations, like compressing images and improving site architecture
Local optimizations, like claiming local listings and producing localized site content
SEO reporting
FAQs about pricing
Learn more about the average cost of SEO services ($900 to $3500 per month):
Are the best SEO services affordable?
Because reputable search engine optimization companies have higher prices, it’s natural to wonder if the best SEO services are affordable, especially for smaller businesses. Let’s step back, and redefine ‘best’ — best is what’s best for your company vs. what’s best for a Fortune 500 organization. That can mean that, yes, the best SEO services are affordable because they meet your needs (which are important to define before searching for SEO companies).
Should you find that the SEO services you want are ones you can’t afford, there are some alternative options:
Use free tools like Screaming Frog
Split SEO work between yourself and an SEO freelancer
Consider one-time SEO projects to fix important issues outside your capabilities
What determines how much SEO agencies charge?
A couple of factors determine how much SEO agencies charge:
Experience
SEO companies with more experience will generally have higher rates for their services, which makes sense. With their expertise, they can help you get more value from SEO in comparison to working with an agency that has less of a background with SEO.
Staff size
Generally, top SEO firms will maintain larger teams. They’re successful, so they’ve grown and built an experienced staff. This fact results in higher in-house costs, which translates to higher SEO services pricing.
Agency capabilities
The best SEO optimization companies have extensive capabilities that distinguish them from other agencies. Maybe they can provide specialized SEO services, for example, or supporting strategies, like content marketing. These additional offerings can influence SEO rates.
Service deliverables
What your SEO services include will also determine your SEO firm’s pricing. If you request weekly updates on your rankings, for instance, that could lead to higher costs because of the time required to document and share those reports.
Project requirements
You also have some influence over your search engine optimization company’s pricing. If you have more complex requirements, for example, that could lead to higher rates or additional charges, like for weekly ranking reports.
Project scope
The scope of your project can also affect your SEO costs. A corporation, for instance, will have much bigger project needs than a startup. These needs translate to more work for the agency, which the agency will incorporate into their pricing.
Project aggressiveness
While you can’t change how long SEO takes, you can decide how aggressively you will approach SEO. Maybe you’ll produce a bunch of optimized content, for example, within a short period. The more aggressive you are, the more work you create for your agency, which results in higher SEO costs.
FAQs about hiring
Why hire an SEO services company?
So you’ve used our best web design companies page to decide what web design company fits your business best. You now have an impressively-designed website that looks like something out of your dreams.
The colors are just right, your blog is finished, and there are even photos and graphics in all the right places. But how do you get traffic to your fresh new piece of online real estate? Some business owners make the mistake of thinking as soon as they have a website, the traffic will come pouring in.
Unfortunately, that’s not the case.
You now have to create content for your website based around what your target audience wants to see and read, target specific keywords, make sure your navigation bar is user-friendly, and ensure that your site is ready to go for mobile.
For a lot of companies, these ongoing tasks require a significant amount of time and skill.
That’s why businesses decide to outsource and hire an SEO agency. An SEO agency can take care of all these tasks, which allows your in-house staff to focus on their day-to-day responsibilities while still amplifying the value of your web design investment.
How can an search engine optimization company help my business?
Working with a search engine optimization company can help your business in a few ways, including:
Alleviate the workloads of in-house employees
Get expert SEO advice for optimizing your site
Bring more traffic to your website
Achieve higher rankings in search results
Earn more online sales from website visitors
Get more leads from online form submissions
Attract foot traffic by appearing high in local search results
And more
When you decide to work with one of the best SEO companies, you get someone committed to bringing value to your business. If they don’t, it doesn’t make sense for you to continue partnering with them. That’s why the top SEO firms focus on delivering value to your business.
How do I choose the best SEO company for my business?
It’ll help make your decision easier to know that there isn’t one perfect SEO company, but only the perfect SEO company for your unique business. Each of the SEO companies on our list specializes in something different, has a different process, and are located in different areas. With all of these variables, you’ll definitely be able to find an SEO company that is the best partner for your business.
Here is a list of a few things you should consider before choosing an SEO company.
Location
Some businesses like knowing that they can visit their SEO firm at any time to talk budget, campaign, and progress over coffee.
If this is something that matters to you, you should definitely consider your proximity to your potential SEO service provider.
It’s not necessary to live right next door, but if you’d rather meet in person, location is important.
Budget
Budget is one of the most important things to consider when looking for the best SEO agency.
You should start by setting a personal budget and sticking with it – if not, you could find your business in financial trouble.
There is a range of budgets that SEO firms work with, so it should be no problem to find one within your price range.
Culture/Best Practices
Looking into the culture and best practices of an SEO company is also extremely important.
This helps you to see their personality, how they feel about their clients, how they treat their clients, and what to expect from working with them.
If their best practices don’t seem to satisfy you, or their culture doesn’t fit what you’d expect from a company you’d like to work with, you should count them out.
Testimonials
Testimonials refer to satisfied clients who have spoken on behalf of an SEO company – telling other potential clients what they liked about working with them, what results they were able to drive for them, as well as their all-around satisfaction.
If an agency doesn’t have any testimonials, it’s best to stay away. Client testimonials speak volumes, and so does lack thereof.
You want the SEO company that has upwards of one hundred testimonials to prove they’re worth your time and commitment.
FAQs about SEO
What is SEO?
SEO, or search engine optimization, is the process of improving your website in a way that lets users find your business more easily in search results. Without SEO, your newly designed website won’t work to its fullest potential because it will be hard to find online.
What does SEO involve?
SEO includes on-page and off-page strategies like:
Keyword targeting
Content creation
Backlink building
And more
These strategies help your website rank better in search engines like Google.
If you’re looking to hire an SEO marketing firm, you probably have some trouble with these areas.
You might not have the time, skills, or resources to optimize your site entirely, for instance, which can make ranking in search results difficult. A top SEO company, however, can come in and fully optimize your site so you can rank well in search results.
FAQs about AI search and SEO
How is AI changing SEO?
As of September 2026, many search results include an AI-generated summary or answer alongside traditional listings, and more people are researching purchases through AI chat tools directly. This doesn't replace traditional SEO — search engines still need to crawl, understand, and trust a site to surface it — but it does mean visibility now also depends on being clearly written, well-structured, and easy for both people and AI systems to cite accurately.
What should I ask an SEO company about AI search?
Ask how they structure content so it can be accurately summarized or cited by AI tools, whether they track visibility beyond traditional rankings (like brand mentions in AI-generated answers), and how they're adapting reporting as search results continue to change. An agency that can't speak to this is behind the industry.
